TweetChat: Is the marketing funnel dead?

TweetChatPractically a year ago, Forrester analyst Cory Munchbach wrote a break-up letter on behalf of all chief marketing officers to the “marketing funnel.” Cory broke it to the funnel hard as lifecycle marketing presents a bigger and better opportunity for CMOs to improve marketing efforts. In the letter, she addresses why the funnel is no good for the CMO anymore: “You’re just too linear, and you don’t prioritize the people that matter to me or care about the activities that I know will make me more efficient and relevant. After decades of good-enough, I’ve found someone who puts people first and recognizes how important it is to get to know them, putting loyalty over one-time encounters.”

Our CEO and cofounder, Troy Burk, agrees with Munchbach. In an article published by RainToday.com on July 1, 2013, Troy writes:

The traditional marketing funnel is dead—100%. It’s an outdated way of doing business, and anyone left clinging to it will be left behind.

Join us Wednesday, January 8th at 2:00pm EST for a TweetChat aimed to answer whether or not the marketing funnel is dead (#ROImktg). Ask questions, share your experiences and learn more about the value of lifecycle marketing.

TweetChat: Is the marketing funnel dead?

Date: Wednesday, Jan. 15
Time: 2:00pm EST
Where: #ROImktg

I look forward to tweeting with you soon!

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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