The Importance of Investigative & Predicative Analytics in Customer Engagement

The bedrock of Lifecycle Marketing is in having visibility to the progress of prospects and customers through the stages in their relationships with an organization, from initial contact with your brand to fully engaged brand advocates. The role of the marketer is to provide interactions at each stage in the prospect and customer lifecycle, so that they proceed to the next stage.

Carefully monitoring the prospect and engaging them in a timely manner, depending on what they need is the way to go, but marketers also need to go a step ahead and predict what the prospect would most likely do or want, and take the initiative to provide that.

Information is the key, and here reporting and analysis capabilities play a big role. A good marketing automated system come with investigative and predictive analytics, that churns the data supplied and provides valuable trends on customer behavior and actions. Such analysis combines demographic, transactional and behavioral data to determine what customers look for, and what they feel about specific products or issues.

Information on the stage, trend, and history of the customer allows the marketers to provide the prospects with the right information at the right time and thereby nurture them the right way, at the same time ensuring that they do not miss any opportunity.

ROI’s reporting and analysis capabilities offers stage trend history that provides marketers with detailed insights on how prospects and customers move through the customer lifecycle. The reports come in user-friendly formats, spruced up by graphical charts that make the marketer’s job of discerning trends from raw data easy.

To learn more make sure to download our new  ebook on Lifecycle Marketing.

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