Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” confirms the obvious when it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating marketing automation platforms for suitability. About 62% of those already using marketing automation systems are “strong” adopters, and this figure is set to rise to 81% in 2014.
So why this influx in organizations utilizing marketing automation?
According to the study by BtoB, about 78% of marketers adopted a marketing automation solution primarily to generate more online leads. The next big reason was to track website visitors, with 77% of marketers adopting marketing automation primarily for this purpose. Approximately 70% of marketers adopted marketing automation to manage marketing campaigns and track lead activity, 69% of marketers adopt marketing automation to score and qualify leads and 62% of marketers adopt automated lead nurturing techniques.
Regardless of the purpose or objectives, the transition to marketing automation denotes a quantum leap — the same way people upgraded from horse carriages to motor vehicles. Marketing automation not only frees the marketer from mundane and routine activities, it also improves the accuracy of marketing efforts, enhancing both lead quality and insights that marketers obtain on their leads. Applied the right way, it also becomes an engine for adopting innovative practices in customer engagement at all stages in the marketing lifecycle.
We are ROI
Right On Interactive has patented our approach to marketing automation: Lifecycle Marketing. We have been regarded as an innovator and trendsetter. Those who are familiar with us have come to know us as “ROI.” It’s not a coincidence our acronym is the same as “return on investment.” The Right On platform is built to partner with sophisticated marketing strategies to provide organizations with ROI. We can increase revenue for our clients by helping them engage in more meaningful relationships.
Not only can ROI help generate more leads and track their activity with your brand, but it manages marketing campaigns, scores and qualifies leads with our unique 3D approach to scoring and assists marketers in nurturing leads into qualified prospects, customers and even repeat buyers.
ROI goes beyond marketing automation — it’s a marketing philosophy and solution. Lifecycle Marketing combined with 3D Scoring provides insights that make the marketer smarter, campaigns more successful and sales teams more focused… and that’s just the tip of the iceberg.
If you’re interested in learning how ROI can help you win new business, keep current customers and grow the right relationships, let us know. We’d like the opportunity to learn more about your marketing strategies and challenges.