Consistent, constructive communication is essential for any organization to achieve true client satisfaction and growth. Engaged relationships are at the root of loyal customers. One primary goal of ROI’s Client Success Team is to teach users how to best utilize their Customer Lifecycle Marketing platform, and encourage growth in their knowledge and understanding of the platform’s robust functionalities.
Turning a customer into a brand advocate does not happen overnight, but at ROI we recognize that it is more worthwhile to teach a customer to power use their CLM platform than to do it for them. ROI’s continuous effort to grow existing users is best explained by the proverb, “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” The man represents the user, the fish represents their Customer Lifecycle Marketing solution.
Persuading current customers to expand on their ROI services and explore advance platform functionalities drives repeat customers and brand advocates. ROI strives to continually grow value and a return on investment for our customers by providing a devoted set of resources to pave the way to a positive customer journey with ROI.
Acquiring new customers is expensive, but optimizing existing customer utilization drives real revenue and platform awareness. Remember, the win does not create the keep, but the keep creates meaningful customer growth.