Consumers and businesses alike used to conduct business face-to-face, in retail stores or board rooms. The Internet truly changed everything. When Amazon launched, less than 1% of the world was using the Internet. Times have certainly changed — and so has the customer. The marketing funnel is dead. Customer journeys are now more complex, spanning multiple channels. Purchases can now be made anywhere at any given moment in time.
If organizations want to improve customer spend and satisfaction, they need to be focused on the customer journey, or lifecycle, and the reasons behind it.
Join Right On Interactive this Wednesday at 2:00pm EST, as we continue our discussion on the importance of customer journey marketing. Learn the benefits of delivering the right marketing communication to the right customer at the right time via the channel of the customer’s choice. Gain insights into customer lifecycle marketing and why marketing automation alone is not enough. It’s time to put the customer in the center of your marketing efforts!
TweetChat: Customer Journey Marketing
Date: Wednesday, March 12
Time: 2:00pm EST
I look forward to tweeting with you soon!