Knowing who your target audience is and the type of content that’s most likely to interest them is critical for engaging prospective and current customers alike. Successful organizations today provide content that’s relevant, personalized and timely.
According to Marketing Sherpa, 79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.
Join Lauren Littlefield, director of marketing for Right On Interactive, and Craig “Dodge” Lile, senior director of marketing for Raidious, as they discuss how content and lifecycle marketing work together to build engagement, leading to loyal relationships and improved revenue. Lauren and Dodge will discuss how meaningful content, audience segmentation and lifecycle marketing can help organizations of all sizes and business types attract, convince and convert more leads.
Engagement drives relationships and relationships drive revenue. Learn how to start building engagement with Right On Interactive and Raidious!
Webinar: Building Engagement with Content & Lifecycle Marketing
Date: Thursday, March 20th
Time: 2:00pm ET
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- Building Engagement and Driving Revenue - March 7, 2014