Customer lifecycle marketing is a different way to think about customers and prospects.  It transcends traditional marketing, which typically focuses on lead-acquisition, and instead focuses on the individual buyer, and how you can effectively communicate with them regardless of where they are in their relationship with the organization.

Customer life cycle marketing recognizes that prospects and customers move through stages in their relationship with a company – from initial contact to fully engaged brand advocates.   The ROI Customer Lifecycle Marketing solution provides you a strategic way to manage your own customer lifecycle – to continuously move relationships forward and maximize their lifetime value.

Key capabilities of the ROI Customer Lifecycle Marketing Solution include:

• Visualize prospects and customers in each customer lifecycle stage using the ROI Lifecycle Map™ with graphical Contact and Density (heat map) Views.  Track real-time lifecycle stage performance with Churn Rate and Duration monitors.  Rank buyer relationships and make strategic engagement decisions.
• Create Quick Segments directly from the ROI Lifecycle Map.  Add them to your favorite views or add them directly to marketing tactics.
• Create advanced audience segments using the marketing segmentation builder or SQL.
• Automate multi-channel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
• Organize marketing programs, campaigns and tactics in a hierarchical folder structure.  View roll-up summaries of ROI, cost-per-response, and other performance information.  Upload and attach related files for group access, such as creative briefs, campaign designs, and vendor POs and invoices.
• Track prospect and customer engagement with ROI Lead Scoring.  Trigger actions based on your defined thresholds, such as converting leads to the sales team or starting a new campaign track.
• Focus marketing efforts on your target audience “sweet-spot” with ROI Profile Scoring.
• Configure customer lifecycle stages and the criteria unique to your business that determines when a person advances to the next stage.
• Create, deliver, and track sophisticated email marketing communications.
• Create behavioral and demographic-based campaigns by integrating buyer data from multiple systems, including your CRM, web site, survey, transaction, analytic, and other customer data sources.
• Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns.  Measure the performance of individual tactics.  Compare campaign performance of single and multiple communication modes.