Four Tips For Creating Engaging Content

Posted by | July 21, 2015 | Content Marketing | No Comments
engaging content

Producing attention-grabbing content is a tall hurdle that nearly every marketer has encountered at some point in their career. Being creative in this day and age seems increasingly difficult, as the power of the Internet provides access to numerous social media platforms, magnifying the thoughts of every user. So the question then arises, “How do I create and market engaging content that stands out from the masses?”

Surprisingly, there are a multitude of techniques to captivate your audience. Below are four simple tips to create powerful and engaging online media for your content marketing efforts.

1.) Integrate emotion

Emotions are the key to keeping the attention of your audience at bay. Using content to dial into your audiences’ emotions will result in better retention of information, as well as increased excitement regarding the specific topic. Possessing a strong reasoning while tapping into the audiences’ emotions, truly allows your message to resonate with your listener.

2.) Understand the power that media plays in your content

It continues to be extremely important to interact with your audience through different forms of media. For instance, by having a video demonstration or a live tweet stream alongside your content, you give your audience the power to question what you are stating or the option to add comments and feedback. By making media interactive and enjoyable, it becomes easier to keep your audience more attuned to what you are presenting and what you want them to get out of your content.

3.) Help your audience relate to your content

Yet another technique for creating engaging content is grounded in the theory of keeping it personal. Connect with your audience on multiple levels and you will find the floodgates opening. Using industry examples that relate to your work experience or the company history, for instance, allows you to bond over a mutual understanding of something with your reader. Content that doesn’t have anything to do with the individual will lead to an unresponsive audience.

4.) Know your audience

Identifying whom to engage is a very important element for successful content creation. You must research, understand, and know who you are writing for in order to create a personalized experience for the audience. Once you know who your target market is, you can tailor the material to cover topics that are going to resonate with those individuals. Knowing your audience is a powerful tool that allows for more specific topics, rather than delivering a broad blanket statement for multiple parties inside of that audience.

For more content marketing tips, be sure to check out Strengthening Your Content Marketing Strategy With Customer Lifecycle Marketing.

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Lauren Littlefield

Lifecycle Marketing Consultant at Right On Interactive
With over ten years of experience in technology, marketing, public relations and higher education, Lauren joined the Right On team in April 2013. She is a 2013 graduate of the Hamilton County Leadership Academy (Ind.), and a board member of Girls on the Run of Central Indiana. She has previously served as the vice president, programming and the secretary of the Indianapolis Chapter of the American Marketing Association. Lauren earned her BA in Communication from Hanover College. In her free time, she enjoys spending time with her family, running, IndyCar and the Indianapolis Colts.

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