INDIANAPOLIS, IN December 6, 2007 – Right On Interactive today announced an enhanced integration with Salesforce.com for its 5Buckets marketing automation solution. 5Buckets now offers the ability to automate task scheduling based on customer and prospect data within Salesforce.com, extending the functionality of the product beyond email automation.
The 5Buckets marketing automation solution offers seamless integration between multiple marketing technologies and customer data systems allowing for real-time automated communications. The new automated task functionality further expands the automation offered to Salesforce.com customers.
Right On Interactive provides consulting, integration and implementation services for Salesforce.com and ExactTarget. 5Buckets represents the first in a line of products that Right On Interactive plans to release around marketing automation. 5Buckets enhances the current ExactTarget for AppExchange product by automating the delivery of ExactTarget email messages based on client and prospect activity data stored within Salesforce.com.
Right On Interactive is also extending the functionality of its 5Buckets solution to include other marketing communications devices such as voice messaging, text messaging, chat, and print.
Troy Burk, the President and founder of Right On Interactive had this to say - “5Buckets helps bridge the gap between sales and marketing by automating the scheduling of tasks for the appropriate sales representative based on a prospect’s behavior to marketing generated communications.”
About Right On InteractiveRight On Interactive is a leading provider of marketing technology solutions that enable clients to automate their client and prospect communications. Right On Interactive's "5Buckets" software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services, including implementation, optimization, best practices, consulting, customer support and user training. Some of Right On Interactive's customers include Marsh Supermarkets, Colliers Turley Martin Tucker , National Pork Board, The Unico System, and ExactTarget. For more information please visit www.rightoninteractive.com. |
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