Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget.
Congratulations to Marc Benioff, Scott Dorsey and team for aligning two great organizations to bring together one platform that is “number one in sales and services and now number one in marketing” according to Benioff in a televised interview last week on Cramer’s Mad Money. Here at Right On Interactive, we have been longtime fans of Salesforce.com and ExactTarget, and have been partners with both for close to seven years. During this time we have delivered sophisticated marketing + CRM integrations for our clients, keeping them on the forefront of marketing technology. Over half of our clients use one or both of these companies and rely upon Right On Interactive to bring them together in a way that impacts their business.
The intersection between sales & service information and marketing is converging rapidly. We work with industry leading clients, like Widen, to implement a lifecycle marketing philosophy that is specifically crafted to live in this new emerging world of marketing technology. It is so good to see the additional validation that companies like Salesforce.com are providing to the importance that marketing technology provides today’s organizations.
To learn more, take a look at a recent ebook we did on this topic or email me at andy@rightoninteractive.com.
