Category Archives: Omnichannel Marketing

Omnichannel Marketing Strategies

Omnichannel Marketing Strategies

Does your company deliver a seamless customer experience through every channel and device? In this article, discover five omnichannel marketing strategies that create a consistent buyer journey. The state of marketing in the modern digital landscape is undergoing significant changes. What was once mass, “push”-based campaigns like batch and blast emails, has now become more […]

The Obstacles Surrounding Omnichannel Marketing

obstacles surrounding omnichannel marketing

Google sites, 71% of in-store shoppers who use smartphones for research say their device has become more important to their in-store experience. For the B2B consumer, the buyer journey is mirroring that same path of consumption. People are acting as their own salesperson, educating and comparing company products or services by analyzing websites, social media, and […]

What is Omnichannel Marketing and why Should you Care?

Omnichannel Marketing

Whether you refer to it as omni-channel or omnichannel marketing, it’s something marketers need to give serious attention to, as it’s not just another fly-by-night buzzword. Omnichannel marketing refers to the choice consumers and businesses have when it comes to how they engage with a brand. From direct mail to apps and even social media, […]