New case study details how leading business blogging platform provider increases customer success with automated on-boarding communications
INDIANAPOLIS, IND. – October 5, 2009 – Right On Interactive, maker of 5Buckets marketing automation software, today announced business blogging platform provider Compendium Blogware has selected its software-as-a-service (SaaS) solution to develop deeper relationships with buyers throughout the customer lifecycle.
Compendium Blogware customers are companies that are looking to improve organic search results, and generate online demand. Engaging bloggers to create consistent content is essential to the long-term success of any business blogging strategy.
“We know our customers gain the greatest value from Compendium when bloggers post content on a regular basis,” says Chris Baggott, CEO and co-founder of Compendium Blogware. “With Right On Interactive, we are able to automate a sophisticated communication program that keeps content creation top of mind and encourages consistent content creation.”
“Savvy marketers like Compendium recognize that systematic communications throughout the customer lifecycle is a cornerstone to building lasting profitable relationships,” says Troy Burk, President of Right On Interactive. “5Buckets enables organizations of all sizes to acquire and retain more customers through effective customer lifecycle communications.”
Read the case study of how Compendium Blogware is using 5Buckets to navigate the on-ramp of new customer success.
About Right On Interactive
Right On Interactive is a customer lifecycle marketing automation software provider that helps organizations increase new and repeat business. Its 5Buckets “software-as-a-service” (SaaS) solution enables marketers to easily segment, schedule, and trigger relevant out-bound communications to customers and prospects through email, voice messaging, text, fax, and direct mail. In 2009, Right On Interactive was offered $1.3 million in performance-based tax credits and training grants by the Indiana Economic Development Corporation. The company is also a 2009 Indianapolis Techpoint Mira Award Finalist. For more information about Right On Interactive, visit www.rightoninteractive.com.
About Compendium Blogware
Compendium Blogware is a Web-based blogging platform built for businesses and organizations. With its administrative layers and proprietary compending feature that maximizes search engine optimization, the company offers businesses a search marketing solution for lead generation, customer acquisition and humanizing their marketing. Compendium Blogware has been featured in the Wall Street Journal, BtoB Magazine and DM News. The company is also a 2008 Indianapolis Techpoint Mira Award Finalist and a 2008 recipient of Indiana Company to Watch presented by Indiana Economic Development Corporation.
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Marketing Automation: From CRM to Email
Wednesday, October 21
Join me, Wednesday, October 21st, at the 2009 Masters of Business Online Conference. I’ll be joined by 22 other marketers as we bring you actionable strategies to to grow your business.
My session will focus on how to effectively utilize customer data and technology to solve your business challenges, and automate the process.
Click here to learn more about the Masters of Business Online event.
| October 8, 2009 |
| 7:30 am | to | 7:00 pm |
The Integrated Marketing Summit was formed around the core belief that the single most important role of marketing, whether you’re on the agency side or the client-side, is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needs to create true cross-channel, integrated marketing. The one-day Summit is presented through 3 concurrent sessions including two keynote presentations across a broad spectrum of topics, including:
- Demand Generation / Brand Awareness
- Sales & Marketing Alignment / Brand Position
- Effective Prospect & Customer Management / Brand Loyalty
- Tracking Return on Marketing Investment (ROMI)
- Case Studies on Integrated Marketing Solutions
Expert speakers from agencies, service providers and companies on the leading edge of integrated marketing share their insights and lessons learned through interactive presentations, panel discussions and case studies
While some of our programs are one speaker, one topic sessions, others are panel discussions where you are given a chance to ask questions and share your pain points with the panelist.
Click to learn more about the Integrated Marketing Summit.
INDIANAPOLIS (June 12, 2009) — Lt. Governor Becky Skillman joined executives from marketing automation provider Right On Interactive today to announce the company’s plans to expand its operations here, creating 100 new jobs by 2014.
The provider of integrated, on-demand marketing automation software and database marketing services will invest more than $1.3 million to expand and upgrade equipment at its Downtown Indianapolis headquarters.
“Growing high-technology business like Right On Interactive in Indiana is among our highest priorities as a state,” said Skillman.” We must continue to look for opportunities to make expansion possible for great companies like this that create high-paying opportunities for Hoosier workers.”
Right On Interactive, whose customers include Conseco, Marsh Supermarkets, and Wild Birds Unlimited, plans to begin hiring additional technology support, business development, and client services associates in the third quarter of 2009 as work begins on equipment and facility upgrades.
“Our strong growth is a testament to the value our innovative products and services are delivering to our customers,” said Troy Burk, president of Right on Interactive. “We’re proud of our Hoosier roots and the ability to contribute to Indiana’s continuing economic growth.”
Founded in 2006, Right On Interactive (ROI) provides integrated, on-demand customer lifecycle marketing automation software and database marketing services for organizations of all sizes. The company helps marketers leverage technology to increase revenue while decreasing the cost of acquiring and retaining customers.
The Indiana Economic Development Corporation offered Right On Interactive up to $1.1 million in performance-based tax credits and up to $21,500 in training grants based on the company’s job creation plans. The City of Indianapolis and Indianapolis Economic Development, Inc. will support property tax abatement for Right On Interactive before the Metropolitan Development Commission.
“These are good quality jobs opening up for our workforce, and we’re happy to be able to help bring these opportunities to Indianapolis,” said Mayor Greg Ballard. “We are excited to have Right On Interactive in Indianapolis and we’re going to continue to work with private industry to bring more jobs like these to our community.”
Right On Interactive’s expansion in Indiana follows Indianapolis apparel merchandiser MainGate’s March announcement that it will invest more than $3.6 million to expand its headquarters and manufacturing center on the city’s west side, creating 75 new jobs.
About Right On Interactive
Right On Interactive is a marketing automation software provider that increases return on marketing investment by helping companies build better relationships throughout the customer lifecycle. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing. 5Buckets functions as a “marketing automation hub,” connecting disparate databases with multiple marketing communication technologies. 5Buckets enables marketers to easily segment, schedule, and trigger relevant out-bound communications to customers and prospects through email, voice messaging, text, fax, and direct mail. For more information about Right On Interactive, visit www.rightoninteractive.com.
About IEDC
Created by Governor Mitch Daniels in 2005 to replace the former Department of Commerce, the Indiana Economic Development Corporation is governed by a 12-member board chaired by Governor Daniels. Indiana Secretary of Commerce Mitch Roob serves as the chief executive officer of the IEDC. For more information about IEDC, visit www.iedc.in.gov.
Media Contacts:
Richard Cunningham (Right On Interactive) 317.225.5868 or rcunningham@rightoninteractive.com
Blair West (IEDC) – 317.232.8873 or BWest@iedc.in.gov
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Marketing Automation Software Maker Selected as Information Technology Gazelle Finalist
INDIANAPOLIS, IND. – April 21, 2009 – Right On Interactive, maker of the 5Buckets on-demand marketing automation solution, today announced it has been named as a finalist in the 2009 TechPoint Mira Awards Information Technology Gazelle category.
The prestigious Mira Awards represent the top technology businesses, business professionals and educators in the state of Indiana. “We are honored to be named a finalist as an Information Technology Gazelle,” said Troy Burk, president of Right On Interactive. “This achievement reflects our team’s passion for delivering to our customers and partners a world-class marketing automation solution.”
The 2009 winners will be announced at an “Oscars-style” award ceremony being held Saturday, May 16 at The Westin Indianapolis. TechPoint will also honor the past Mira Awards winners and finalists attending the ceremony.
About Right On Interactive
Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing. 5Buckets functions as a “universal connector”, integrating disparate databases with multiple marketing communication technologies. 5Buckets enables marketers to easily segment, schedule, and trigger relevant out-bound communications to customers and prospects through email, voice messaging, text, fax, and direct mail. For media inquiries, contact Luke Newton at 317.225.5871 or lnewton@rightoninteractive.com. To learn more, go to http://www.rightoninteractive.com.
About TechPoint
TechPoint is Indiana’s only statewide technology initiative, representing industry stakeholders including publicly-traded companies, private businesses, colleges and research universities, and local economic development organizations. The mission of TechPoint is to accelerate Indiana’s emerging and vibrant information technology sector by: promoting the successes of IT companies and professionals; supporting the formation, expansion, and attraction of IT companies; and advocating appropriate public policy. Visit www.techpoint.org.
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Douglas Karr an influential blogger in the marketing technology space has endorsed Right On Interactive’s 5Buckets marketing automation platform on his recent post for TalentZoo.com. Here is an excerpt:
Competitive markets require businesses to acquire customers faster and sustain a relationship with the customers we have. The quality and frequency of those engagements will allow you to maximize acquisition and customer retention. While customers require the human touch from time to time, supplimenting those engagements with automated, targeted messaging through multiple communication mediums will pay off. Finding a solution that can automate those will maximize the Return on Investment – not just on the connector – but on each of your core applications as well.
You can read the entire article here:
http://www.talentzoo.com/news.php?articleID=792
Doug has been in the Advertising and Marketing Technology space for over two decades. The clients that he’s worked with directly are an impressive and diverse collection of companies throughout North America, Europe, and Australia.
Douglas is a founder of SmallerIndiana.com, owner of NavyVets.com, and the Director of Technology for a young startup in Indianapolis, Patronpath – a premier marketing and ecommerce company within the Restaurant Industry. You can find his blog, The Marketing Technology Blog at http://www.marketingtechblog.com
