Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]
Category Archives: Marketing
Gaming in the workplace and the learning space is a relatively new concept that is making gamification one of THE buzzwords of 2014. If people around the world are spending 3 billion hours a week playing video games, there must be a lure here that is worthy of checking into! Is gamification the latest fad […]
We no longer experience the digestion of Internet content the way it was once delivered – back when the Internet solely gave us white backgrounds with paragraphs of Times New Roman text pasted on top. If you aren’t integrating graphics into your social media posts, blogs, or website content, it’s time to fix the flux […]
“Design is creativity with strategy.” – Rob Curedale It’s not surprising that beauty is a top priority in web design, relying on visual attraction or a “coolness factor” to determine success and retain page visitors for extended periods of time. However, visual sharpness is only half the battle. Remembering to design with a purpose and strategy, even […]
In this newest sprint cycle, Right on Interactive is proud to introduce Progressive Profiling to its users. Progressive Profiling allows clients to efficiently gather more valuable data about their potential customers while simultaneously boosting form conversion rates. Form conversion rates relate to the frequency at which users open forms compared to the frequency at which […]
When I started my lifecycle marketing internship at Right On Interactive in June, I had relatively little marketing experience and had a lot to learn about the company, its clients and the industry. Terms like “lifecycle marketing” and “3-D scoring” were completely new to me. However, in the past two months, a lot has changed. […]
In the last decade, online buying and browsing has grown to become a normal part of our everyday lives. From self-purchases to gifts for others, we have evolved into a culture that explores the various realms of the Internet in order to gather information regarding specific products. We read numerous online reviews, compare different company prices, and […]
Picture your closet; inside is an array of shirts from throughout the years. Some fit great, but others are too small, worn-out, or have holes in them. You wouldn’t even consider wearing the shabby, worn-out shirt in public anymore. However, you originally purchased these garments for a couple reasons: (1) its functionality and (2) […]
In the marketing world today, it is vital to control your company’s content on a variety of platforms. Consider the fact that 85% of Americans are never more than 3 feet from their mobile device. These consumers are using their phones for everything from online shopping to connecting through social media. It can be a challenge […]
Step right up folks and witness an all-new, never before seen, brand-spanking new digital marketing technology that is easy-to-use, designed with the marketer in a mind and guaranteed to bring you marketing success or your money back! Said no one. Ever. But, like a moth to a flame, marketers flock to the new, shiny object […]