Category Archives: Lead Nurturing

5 Ways to Warm up Cold Leads

warm up cold leads

As a marketer you’ve probably seen it before: The old vanishing act. A lead that showed promise gradually becomes unresponsive, and goes cold. Next thing you know, it’s disappeared. In this article, learn five ways to warm up cold leads. There are plenty of reasons why this might happen. If you put yourself in a […]

How to Identify Quality Sales Leads

Identify Quality Sales Leads

Every experienced marketer knows that not all leads are worth following up on. Some potential customers are just “window shopping” and others simply aren’t a good match for our product. But do we know which ones are which? In this article, learn how to separate the wheat from the chaff to identify quality sales leads. […]

Promoting Customer Retention Through Lifecycle Marketing

customer retention

It’s been a couple years since my college friend group and I graduated Butler, so this past weekend we all reunited in Indianapolis. Besides tuning into the Butler game and exploring the shops on Mass Ave, no one could return home without hibachi from our favorite restaurant: Tomo. It didn’t matter that we had been […]

How to Engage Better in a Multi-Touch Point World

The influx of smart phones and tablets means more and more consumers are accessing the Internet through these devices. Many marketers adapt to these situations by launching device specific apps that optimize the experience for the consumer. Side by side with these efforts, marketers also need to change their content delivery and engagement strategy to […]

The ROI Top Ten of 2013

Another year has come and gone. Tomorrow, we welcome 2014 and initiate new strategies, campaigns, tactics and partnerships. What better way to celebrate the ending of such an action-packed year than by counting down our top ten blog posts of the year determined by you, our readers. Without further ado, here is the ROI Top […]

Marketers Need to Master the Mobile Space

I recently gave up my iPhone for an Android phone. My biggest reason? Screen size. Filling out online forms and reading blogs or articles that were not formatted for mobile users is extremely difficult on any phone, but my hope is a larger screen will help with that. Obviously, I’m not the only one browsing […]

The Cost of an Email Address

These days it seems like everyone has at least one email address. I have three I check on a regular basis. Which email address I provide to someone has a lot to do with their relationship with me. If it’s a business relationship, they get my Right On Interactive address, a personal relationship my Gmail […]

Authentic marketing through storytelling

As consumers we want to connect with brands we believe to be real, engaging and honest. Everyone wants what I like to refer to as the “Norm Affect.” There’s something special about walking into your favorite coffee shop, boutique or restaurant and the staff knows your name. I discussed in another recent blog post the […]

Acquire, Convert, Nurture: The Digital Marketing Funnel

Bear with me, I’m going to talk about a funnel, but maybe not the exact one you’re familiar with. I like fairs (with their funnel cakes) as much as the next guy, but what I’m referring to is a new twist on an old sales standby: the lead funnel. Let’s reimagine it as the digital […]