Category Archives: Customer Lifecycle Marketing

Track the Effectiveness of Social Media to Derive its Benefits

social

While B2B marketers have embraced social media in a big way, many struggle with delivering intended results, or determining the effectiveness of social media. While the assortment of channels are great for directly connecting with customers in a cost efficient manner, a major reason for social media skepticism is the difficulties associated with measuring ROI. […]

Building Personal Customer Relationships to Drive Brand Loyalty

Building Personal Customer Relationships

When I logged onto Facebook last night, the first story that appeared at the top of my newsfeed was a video of a thrilled toddler followed by a mother’s caption which read: “I cannot say enough great things about Schneider Chiropractic Center […] the fabulous staff there always go the extra mile […] and give extra special […]

4 Truths About B2B Content Marketing

Content Marketing

A survey conducted by the Content Marketing Institute identifies content marketing as one of, if not the most important tool for lead generation. On average, B2B marketers use 16 content marketing tactics to share their messaging. Content creation, the lifeblood of content marketing, can be very difficult without a roadmap to long-term content success. 1.)  Today’s B2B buyers are […]

Sales Tips For Every Customer Lifecycle Stage – Part II

Sales Tips For Every Customer Lifecycle Stage

Welcome back! Reflecting on Sales Tips For Every Customer Lifecycle Stage – Part I, we explored the first two stages within the B2B customer lifecycle journey: Attract and Convert. Let’s recap: we live in an age where we expect content to be relevant and personalized to us. For instance, first time buyers will need basic product information, […]

Sales Tips For Every Customer Lifecycle Stage – Part I

sales tips for every customer lifecycle stage

Relevancy. This one word describes what Apple has done for us. iPhones, iPads, iTunes…me, me, me. Whether it’s music or a marketing message, we live in a world where we expect and demand a personalized and relevant experience. Does everyone in our sales pipeline and our customer base deserve the same monthly newsletter? Logically, we […]

Identifying the Customer Lifecycle

Identifying the Customer Lifecycle

Identifying the customer lifecycle is growing more and more important by the day for modern marketers.  Most marketing and sales professionals can probably identify a basic brand journey for all of their prospects, clients, and everyone in between. But how is the customer lifecycle unique for each company and why does it matter for the modern […]

A Visual Breakdown of Lifecycle Marketing

Breakdown of Lifecycle Marketing

In your search to learn more about marketing automation, you may have come across the term “lifecycle marketing.”  If the numerous marketing automation softwares out there are unfamiliar to you, it may be another term that you are trying to understand in your attempt to uncover the best marketing tech solution for your business. So how does […]

The Benefits of a Lifecycle Marketing Solution

Right On Interactive and partner Education Services Group just published an infographic: The Roadmap to Lifecycle Movement. This new infographic illustrates the benefits of a lifecycle marketing solution, while demonstrating how different organizations can create the various lifecycle stages, migrating their prospects to customers for life. While many marketers find it important to automate their marketing efforts, most […]

Most engaging blog posts of 2014

Happy New Year 2014 Indianapolis

2014 was a busy year for Right On Interactive! It’s still hard to believe that in a few short hours we will be ringing in the New Year and kicking off 2015. But before we break out the champagne and noise makers, here’s a short list of Right On’s most popular blog posts in 2014. […]