Category Archives: Customer Lifecycle Marketing

Customer Lifecycle Marketing Success

Customer Lifecycle Marketing Map

Is customer lifecycle marketing effective? Does it make good financial sense to pursue? In this article, discover the essential benefits of managing relationships throughout each stage of the customer lifecycle. Relationships are complicated, and each one of them is as unique as the people who are involved in them. When it comes to the relationships […]

5 Keys to Grow Customer Relationships

Image: Grow Customer Relationships

Is your business evolving with your buyers’ expectations? Does it measure up to the competition? In this article, discover how to attract and grow customer relationships with these five keys to success. The rapid development of marketing and sales tools has opened new vistas for companies of all sizes. It is now feasible, even for […]

How to Engage Prospects in the Purchasing Lifecycle

Engage Prospects in the Purchasing Lifecycle

Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on where they are in the purchasing path? In this article, you will learn how to effectively engage prospects in the purchasing lifecycle. Regardless of whether you have zero customers (or prospects) or thousands of customers, possessing a thorough understanding of […]

You Need Lifecycle Marketing

you need lifecycle marketing

Back in 2014, I wrote a blog post on why organizations should refocus on lifecycle marketing. Two years later and I’m still singing the same song — not because it’s the only one I know but because lifecycle marketing is a strategy any organization can (and should) implement as campaigns become more complex and tactics […]

6 Lifecycle Marketing Emails You Should Send

6 Lifecycle Marketing Emails You Should Send

As a self-identified picky eater, I’m especially prone to order mishaps at restaurants. Just the other week, I tried out a new pizza joint with raving reviews. However, after waiting over 40 minutes for my custom pizza, the order was wrong, and I was less than raving about it. When timing and content (or pizza) […]

Mini Marathon of a CRM Purchase: A CLM Perspective

CLM Perspective

This past weekend I made the questionable life decision to pay a sum of money to punish myself over the course of 13.1 miles at the Indianapolis Mini Marathon. If you have ever run a mini marathon or an even further distance, you understand that it is quite literally a marathon and not a sprint. […]

Top 5 Metrics You Must Dominate

Top 5 Metrics

Magic Johnson. Babe Ruth. Serena Williams. Tiger Woods. Peyton Manning. Kobe Bryant. Walter Payton. Lisa Leslie. LeBron James. (Insert all-time great athlete here). What do these people have in common? If I were a betting man, I would say that they all share one commonality: that they have never uttered the phrase, “That’s good enough.” […]

Which Marketing Metrics Matter Most?

Which Marketing Metrics Matter Most?

Thinking back to when my career in marketing first started, I recall a conversation with my Dad that was a bit unnerving at the time. I had always thought of myself as a creative writer and outgoing strategist, so imagine my surprise when he told me I would need to use math in a marketing […]

Maria Grew Comfortable. Don’t Be Like Maria.

CLM Perspective

It has been well documented that one of the most dangerous phrases in business is, “Well, we have always done it that way.” Recently tennis superstar Maria Sharapova learned this lesson the hard way during a routine drug test. Sharapova tested positive for the drug Meldonium that she had been taking for 10 years, but […]

Top Marketing And Sales Lessons of the Wiener Dog Stampede

top marketing + sales lessons of the wiener dog stampede

(Photo: http://www.heinz.com/) The fastest wiener dog is not always the best wiener dog. The fastest lead to convert is not always the best lead. I’m sure by now, most of you have seen the Heinz ketchup commercial depicting a stampede of dachshunds wearing hot dog costumes. These pups race across an open field to a […]