Last week was definitely an interesting one in the marketing world. After years of marketing technology taking a back seat to other technologies, we saw a resounding vote for the importance of marketing in today’s business world from software leader Salesforce.com in their $2.5 billion dollar acquisition of ExactTarget. Congratulations to Marc Benioff, Scott Dorsey and team view post
INDIANAPOLIS, (May 30, 2013) – Right On Interactive, a customer lifecycle marketing company that helps organizations win, keep and grow business, today announced the hiring of Amy Lickliter and Chris Wilkey as business development managers. Lickliter joins Right On Interactive after spending nearly the past four years as an equipment sales and business development executive view post
Written by Chris Van and published by WIBC.com on April 20, 2013. The TechPoint Mira Awards recognizes excellence and innovation through the achievement of Indiana’s outstanding technology industry and focuses attention on the broader issue of the important role technology plays in Indiana’s economy. Andy Clark is Vice President of Business Development for Right On Interactive, an Indianapolis view post
INDIANAPOLIS, (Marketwire – April 2, 2013) – For most marketers, the goal is to treat you like the unique snowflake you are right up until you become a customer. At which point you’re treated like every other customer: a nameless, faceless data point; a sales figure. It’s an unpleasant experience and one with which we’re view post
Published by Rain Today – February 6th, 2013 As sales and marketing executives struggle to better understand prospects and customers, one thing has become clear: most closed sales never enter the marketing funnel. In fact, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads, according to Forrester Research, view post
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