There’s no better example of “data in, data out” than email personalization. We’ve all opened those cringe-worthy emails with “Dear Unknown,” that are scattered with spelling errors and incorrect information from a company trying to know you but missing the mark. Email personalization is a great tool to drive interaction with your customers, but addressing someone with […]
Category Archives: Big Data
Most B2B marketers feel flustered as they struggle to meet targets. They face the pressure of ensuring the effectiveness of their campaigns and making productive use of their time. Big data can make their life easy on both these fronts. Big data holds the potential to apply new approaches to old problems, especially where there has […]
Big Data, Customer Lifecycle Marketing
Big Data Increases the ROI of Lead Generation and Engagement Initiatives
Big data has opened up a world of possibilities and among them is identifying the ideal buyer profile. Marketers can compare prospects to an ideal profile to prioritize engagement and increase conversion rates. Modeling an ideal buyer profile is not a new practice; however, it contains a large element of guesswork, with the marketer going more by instinct and […]
I was recently catching up with some fellow marketers when someone brought up their biggest issue and concern was data. “I can’t get what I want from our IT team,” she lamented. “I know we’re collecting a ton of it but what good is it when it’s not easily accessible?” Soon, others were chiming in. “I […]
Many marketers are focusing their efforts on big data analytics. Big data entails the gathering and analysis of data from all possible sources, including social media data. Unlike other sources, data from social media can be tricky. While the basic premise of big data analytics is to gather as much valuable data as possible, including all social […]
Let’s be honest, as marketers, we crave data. In a world where we create 2.5 quintillion bytes of data a day, we still seem to look at our own databases and come to the conclusion that it’s “not enough.” For B2B marketers in particular, it’s in the details. Personal details about customers are crucial for marketing […]
You’ve seen and studied the diagrams. Maybe you paid to hear subject matter experts talk about it. You’ve certainly experienced it for yourself. Every once in awhile it’s a trendy phrase, but it’s never really gone away or come back. It’s always there but marketers don’t always focus on it. I’m talking about the customer […]
Growing up, I remember going shopping with my dad to a locally owned men’s clothing store off of our town’s main street. I enjoyed our visits to the shop as the owner and his son knew my family by name, always offered us iced tea or coffee (depending on the season) and from time to […]
According to CMO Council, 54% of all consumers in the U.S. and Canada would consider ending their loyalty relationships if they were not given tailor-made, relevant content and offers. Providing personalized and customized services has always been a time-tested way to retain customers. In their heyday, mom and pop stores were able to not only […]
Move over Big Data. Marketing automation is the new buzzword with marketers. “Marketing Automation: Best Practices for the Management of B2B Digital Marketing Campaigns” confirms the obvious when it discloses that 46% of all B2B marketers have already adopted marketing automation solutions in some form or another, and another 20% are actively evaluating marketing automation […]