The ROI campaign management solution enables marketers to increase buyer response through better targeting.  As a result, you’ll increase customer engagement and close more business.  ROI campaign management is a full campaign planning and execution system that lets you track and optimize your return on marketing investment.

Key capabilities of the ROI Campaign Management solution include:

• Manage all contact data and campaign history within the ROI Marketing Database.
• Create behavioral and demographic-based campaigns by integrating buyer data from multiple systems, including your CRM, web site, survey, transaction, analytic, and other customer data sources.
• Create advanced audience segments using the marketing segmentation builder or SQL.
• Automate multichannel marketing communications through email, voice messaging, SMS (text), fax, and direct mail.
• Organize marketing programs, campaigns and tactics in a hierarchical folder structure.  View roll-up summaries of ROI, cost-per-response, and other performance information.  Upload and attach related files for group access, such as creative briefs, campaign designs, and vendor POs and invoices.
• Track prospect and customer engagement with ROI Lead Scoring.  Trigger actions based on your defined thresholds, such as converting leads to the sales team or starting a new campaign track.
• Focus marketing efforts on your target audience “sweet-spot” with ROI Profile Scoring.
• Create, deliver, and track sophisticated email marketing communications using built-in templates or design your own.
• Report and analyze marketing return on investment, cost-per lead, and other financial views for all marketing campaigns.  Measure the performance of individual tactics.  Compare campaign performance of single and multiple communication modes.