Effective Lead Management

effective lead management - focus on quality over quantity

Marketers agree: Effective lead management is critical to unlocking revenue growth potential. According to MarketingSherpa, 57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. An effective lead management process begins by identifying potential buyers through various awareness campaigns. Through dynamic content on social media, search marketing, webinars, tradeshows and […]

How to Engage Prospects in the Purchasing Lifecycle

Engage Prospects in the Purchasing Lifecycle

Do your marketing messages cut through prospects’ inbox clutter? Are you tailoring messages based on where they are in the purchasing path? In this article, you will learn how to effectively engage prospects in the purchasing lifecycle. Regardless of whether you have zero customers (or prospects) or thousands of customers, possessing a thorough understanding of […]

Data Hygiene and Duplicate Management

Data Hygiene and Duplicate Management

In today’s marketing and sales landscape, technology is always evolving and continuously improving. As marketing teams become more and more accountable for showing results on the bottom line, they are doing so by aligning their business processes with the sales team. And what does that mean? That means that they are just as responsible for […]

Personalization: The Human Touch Behind the Customer Journey

Email Personalization

In the last couple of years, the concept of ‘content fatigue’ has taken on an important meaning for marketers – all marketers: from the most seasoned, to the juniors. According to MarketingProfs, there are more than 2 million blog posts published on a daily basis. What does this mean for us? It means that buyers […]

Your CRM is a Goldmine

CRM

It all depends on your industry and the state of your company, but different departments in your organization will say they are the ones that impact revenue growth the most. The IT department will say that it is the ability to bring new products to market that’s the key to success…Customer service will say they […]

CRM and Marketing Automation Working Together

CRM and marketing automation

Are your CRM and marketing automation solutions working in concert to deliver greater business results? In this article, you will discover five ways to enhance sales and marketing effectiveness with CRM/Marketing Automation integration. Customer Relationship Management (CRM) is critical to effective management of a sales funnel and forecast in business-to-business (B2B) companies. CRM systems track and […]

The Personalization Data You Should Be Collecting

Personalization Data

The golden rule of sending emails is relevancy. In a “me, me, me!” society, sending emails that are relevant to your recipient is top priority. However, there’s a lot more that goes on behind the scenes for every personalized, targeted email send. Personalization in your emails is only going to ever be as specific or […]

8 Ways to Speak “Millennial” in Your Emails

Targeting Millennias

First it was our tamagotchis, now it’s our cell phones. A recent Zogby Analtycs poll shows that millennial cell phone usage has reached the point where over 80 percent of 18-34 year olds are checking their phones first thing when they wake up. So what’s the best way to market to a generation who once […]

What Mattresses Can Teach You About Multi-Channel Marketing

multi-channel marketing

When was the last time you learned about news from reading an actual newspaper? If you’re like the majority of Americans, you look primarily online or even to social media for your news sources. Consumers today are sophisticated and have access to information literally at their fingertips that they can consume within seconds. Today’s consumer also […]

Multi-Channel Marketing for Dummies

multi-channel marketing

Hey marketers! Do you think you’ve got this whole “marketing” thing down? Is something missing from your marketing scope? Helping to identify the use of technology and automatic media platforms is a problem commonly found amongst marketers. What can be frustrating sometimes for marketers is interacting with customers in a way that is easy for […]