The equation is simple: customers + engagement = revenue The obvious focus of every organization is to remain in business and, beyond that, improve business. But, the former comes before the latter as a fact of nature. Another fact in the art of creating a sustainable business model is that the success of an organization view post
Most people evaluate businesses before striking a relationship with them, but how many businesses actually score customers? Scoring customers or evaluating them on what they bring to the business is important. Why? You can’t assume you know your prospects and customers – there are far too many flavors. Organizations are learning the hard way it view post
Marketing automation software is no longer a luxury; it’s a necessity. In the past, justifying the expense of a marketing solution wasn’t always an easy task for CMOs. But, the advancement of solutions in the marketplace today offer more cost-efficient and result-driven tools. This, coupled with the need to increase revenue with fewer resources, has view post
INDIANAPOLIS – (May 8, 2012) – Right On Interactive (http://www.rightoninteractive.com ), which offers a lifecycle marketing automation software solution that helps organizations win, keep and grow business, announced that Scott Yancey has joined the company as vice president of sales. Yancey has spent his career developing solutions to increase customer loyalty. Most recently, Yancey was founder view post
What makes an engaging brand? In the world of social media, Facebook has taken the cake in terms of claiming customers. Organizations like Facebook and Twitter are successful because they have added the secret sauce – they’ve figured out how to get their users to come back repeatedly. This is in part due to the view post
