Location: Indianapolis, IN
Job Title: Marketing Automation Business Analyst
Position Summary
The Marketing Automation Business Analysts’ responsibilities include delivering fully integrated marketing automation solutions for customer specific implementations, managing the project to completion, on time and within budget, working with the customer to understand their specific business needs and challenges, and working with the Right On Interactive (ROI) sales staff to develop proposals for specific solutions.
Duties and Responsibilities:
Conduct discovery sessions with customer to determine strategic business goals and uncover specific problems.
Act as a trusted advisor to prospects and customers by thinking strategically to identify solutions to business challenges
Help define marketing success metrics and key performance indicators (KPI’s)
Develop marketing automation designs that integrate multiple customer data sources and utilize multi-channel message platforms to meet customer’s business needs.
Implement solutions with both standard features of selected tools (including ROI’s 5Buckets and Customer Lifecycle Marketing products) as well as existing customer systems (Salesforce.com, ExactTarget, etc.)
Provide project management and coordinate efforts by ROI, sub-contractor, and internal customer resources
Provide project status to key customer stakeholders and head up problem resolution to critical issues
Develop test plans to measure marketing automation results and execute tests to insure a quality delivery
Develop customer specific training curriculum for executing marketing and sales processes using new and existing systems.
Conduct training on-site and web-based training on ROI products and other supported systems (Salesforce.com, ExactTarget, etc.)
Assist sales by performing onsite and web-based product demonstrations
Provide Tier 1 and Tier 2 support on solution deliveries, including the coordination of support efforts with appropriate vendors.
Ensure customer satisfaction and loyalty
Work closely with technology and agency partners on joint sales and deployment efforts.
The Marketing Automation Analyst is expected to quickly become an expert in CRM, email marketing, and marketing automation.
Job requirements
Experience with Email Marketing Design and Delivery, Web Design, Database Modeling, SQL, Data integration (ETL toolsets), Web Analytics
Experience with the following products a plus: Salesforce.com, ExactTarget
Experience with the following business processes: Salesforce Automation/CRM, Marketing Campaign Management, Project Management
Minimum of 3-5 years of consulting experience delivering customer specific solutions
Ability to work in fast paced, changing environment
Excellent communication skills; written, verbal, and presentation
Keen analytical mind; ability to juggle multiple tasks & projects
Bachelors Degree (Technology, Business)
Some travel required; approximately 25% to 50%
Benefits
Annual salary
15 days of PTO accrued monthly; eight company holidays and two floating days
Benefits include: Medical, Dental, STD, LTD, and Life
Right On Interactive, a fast-growing marketing technology start-up, is looking for a QA and Operations engineer to work on the company’s flagship marketing automation product called 5Buckets. You will be responsible for developing test plans, executing the test plans and ensure the overall quality of the product released to customers. You will also be responsible for production servers (OS and up); you will apply latest Windows patches and respond to server and product alerts. You will work closely with the hosting provider to commission new servers and manage the overall production network.
The QA engineer will be expected to work closely with the Software Development team during the development cycle to incorporate QA cycles. You will put in place product scalability and reliability tests. You will interact with the Customer Service team and be the conduit for customer issues to the technology team. You will be expected to quickly become an expert in CRM, marketing automation and marketing technologies in general.
We are looking for individuals that want to make an impact at a start-up early in its growth potential.
Location: Indianapolis, IN
Job Title: Engineer – QA and Operations
Duties and Responsibilities:
All aspects of quality assurance for 5Buckets product development
Site operations
Work with Customer Service on product issues and enhancement requests
Work closely with technology and agency partners on joint product development efforts
Job requirements
In-depth knowledge of testing large SaaS websites
Strong understanding of RDBMS principles and MS SQL Server
Experience working with web services and knowledge of APIs a plus
Ability to work in a fast paced, changing environment
Excellent communication skills; written, verbal, and presentation Keen analytical mind; ability to juggle multiple tasks & projects
Experience utilizing marketing automation or CRM solutions a plus
Over five years of experience as a QA engineer
Bachelors Degree in Software Engineering
Occasional travel required; approximately 10% to 25%
Benefits
Annual salary
15 days of PTO accrued monthly; eight company holidays and two floating days
Medical, Dental, Short Term Disability, Long Term Disability, and Life Insurance
Right On Interactive, a fast-growing marketing technology start-up, is looking for a C#, web services and database programmer to join its Technology team. As a Software Engineer you will work on the company’s flagship marketing automation product called 5Buckets. You will specifically focus on the user interface, usability and the overall user experience. You will work closely with Manager of Software Development to define the middle-tier objects and SQL Server database design. 5Buckets leverages APIs of diverse products such as Salesforce.com, Avectra netFORUM, Premiere Global, ExactTarget, Vontoo, Tealeaf, and RegOnline. You will be expected to quickly become an expert in CRM, marketing automation and marketing technologies in general.
We are looking for individuals that want to make an impact at a start-up early in its growth potential.
Location: Indianapolis, IN
Job Title: Software Developer – UI Engineering
Duties and Responsibilities:
All aspects of software development activities for 5Buckets
User interface design and development using ASP.NET, C# and JQuery
Work closely with Product management and Marketing to design application UI
Assist QA with test plans and execution
Site operations
Work closely with technology and agency partners on joint product development efforts
Job requirements
In-depth knowledge of JQuery, ASP.NET, C#, AJAX, CSS, XML, XSLT and HTML
Strong understanding of Object Oriented principles
Strong understanding of RDBMS principles and MS SQL Server
Experience working with web services and knowledge of APIs a plus
Experience in a SaaS environment a plus
Ability to work in fast paced, changing environment
Excellent communication skills; written, verbal, and presentation
Keen analytical mind; ability to juggle multiple tasks & projects
Experience utilizing marketing automation or CRM solutions a plus
Bachelors Degree in Software Engineering
Occasional travel required; approximately 10% to 25%
Benefits
Annual salary
15 days of PTO accrued monthly; eight company holidays and two floating days
Medical, Dental, Short Term Disability, Long Term Disability, and Life Insurance
Right On Interactive, a fast-growing marketing technology company, is looking for a an experienced and enthusiastic Web Designer to join its Professional Services and Marketing teams. The ideal candidate will be able to professionally design and execute various web and email projects.
Chances are good that if you do even a small amount of online marketing you have come into contact with landing pages.
Landing pages are described in Wikipedia as “a specific web page that a visitor ultimately reaches after clicking a link or advertisement”. This could be anything from a search campaign in Google to a banner ad placed in a local business association. These are almost always transactional pages that exist to help fuel the customer conversion, whether it is to purchase a product, download information, or simply sign up for an email newsletter.
We place a lot of importance on these pages as they are the gateway to all customer interactivity with your company. Get it wrong and you could miss out on a lot of potential revenue. It is especially important in the B2B realm – where the value of the conversion is typically greater.
So in an effort to help you get off on the right foot I have compiled a list of tips that have served me well when creating successful B2B landing pages.
Carry the message through from the advertisement: Do everything you can to make sure that you aren’t pushing your traffic to a “one size fits all” landing page. If the ad that brought them was about a particular feature – then highlight that feature. If it was a discount that brought them to you…don’t waste time talking up the feature set. It may be more work to create multiple landing pages…but you will definitely get more conversions
Personalize the content: I’ve seen marketers spend hours segmenting a list and crafting a highly customized message that speaks directly to each recipient…only to forward them to a generic landing page once they decide to take action. If your email program allows for personalization of content… drive that personalization through the link in the email and into the landing page.
Keep the form simple and above the fold: You can test this yourself, but I have ALWAYS gotten better response when the form is above the fold. And of course, its always better to limit the amount of information to only that which is necessary. Do you really need to know the state when you have the zip code? If possible its even better if you can…
Pre-populate the form: Want to know the easiest way to increase conversion? Pre-populate the form on the landing page. If you are driving traffic from an email campaign then you already have alot of this info…don’t ask them for it again! You can do this using simple javascript in your landing pages.
Minimize outbound links: You spent alot of money to get the visitor to the landing page so it is perfectly acceptable to drive traffic to a landing page optimized for conversion. As long as you are giving the visitor exactly what the ad promises…you are not entitled to give them access to every page of your website. If you want to force a conversion or an exit…then that is acceptable. I will usually offer a few ancillary links if they aren’t ready to take action, however…the intent is obvious and I try to do everything I can to encourage the dominant call to action.
Optimize them for search: It makes a lot of sense to optimize each landing page for a few specific (usually long tail) keywords. Since you will be driving alot of traffic to these pages they will likely gain relevance and therefore prominence. A good way to encourage volume traffic is to link to these landing pages from your website, add them to your sitemap, and keep them as close to the design and layout as your web site pages (while keeping in mind #5). There are too many SEO tips to cover here…I suggest reading up on any number of SEO blogs available.
Keep the messaging to the point: The tendency is to try to do too much with the landing page copy. Its perfectly understandable since we ask so much of this page. But the fact of the matter is that this is no time to beat around the bush or push a lot of marketing fluff. Get to the point, offer real benefits, and answer those last minute questions that may be that last barrier to taking action.
Use visual elements to peak interest: A picture is worth a thousand words. The more you can do with images (or even better…embed a presentation) the more likely you are going to pique the interest of your visitor and encourage them to take the desired action. Leave nothing to the imagination…because nobody buys that way.
Set a testing plan in place: Don’t just create the landing page and then hope that everything goes right…start testing combinations of messages. With Google releasing Website Optimizer to the public for free you can immediately begin seeing what headlines and action calls your visitors are responding the best to.
Monitor your results closely: I single out my landing pages for special treatment in my Google Analytics…in the form of goals and campaign tracking. This will provide a lot of opportunity to understand campaign traffic segments in relation to goal conversion. I also like to use Crazy Egg’s heat map and confetti view to track specific click behavior. Mine the data…and you will be able to make key insights that help your conversion.
Survey them: The best thing you can get from #10 is quantitative data…thousands of reports that will tell you all of the activity that has taken place…but it will not give you the “why“. Why did they choose Product X over Product Y? Why did they decide to leave without converting? Why are people who come from email more likely to convert than from search? Surveying on exit or conversion can help fill in those gaps that raw analytics cannot.
The most important thing to consider when crafting a landing page is to never sacrifice your message for short sighted gains in SEO or web analysis. Keep your primary focus on the customer and being as thorough as possible in describing the benefits or your product and/or service. Do only those things that make sense for your customer and watch the conversions come in!
The Business Development Manager’s responsibilities include selling Right On Interactive’s products and professional services, working closely with our technology and agency partners, developing a territory, identifying sales opportunities, and exceeding assigned sales quotas. The Business Development Manager is expected to quickly become an expert in CRM, email marketing, and marketing automation.
Douglas Karr an influential blogger in the marketing technology space has endorsed Right On Interactive’s 5Buckets marketing automation platform on his recent post for TalentZoo.com. Here is an excerpt:
Competitive markets require businesses to acquire customers faster and sustain a relationship with the customers we have. The quality and frequency of those engagements will allow you to maximize acquisition and customer retention. While customers require the human touch from time to time, supplimenting those engagements with automated, targeted messaging through multiple communication mediums will pay off. Finding a solution that can automate those will maximize the Return on Investment – not just on the connector – but on each of your core applications as well.
Doug has been in the Advertising and Marketing Technology space for over two decades. The clients that he’s worked with directly are an impressive and diverse collection of companies throughout North America, Europe, and Australia.
Douglas is a founder of SmallerIndiana.com, owner of NavyVets.com, and the Director of Technology for a young startup in Indianapolis, Patronpath – a premier marketing and ecommerce company within the Restaurant Industry. You can find his blog, The Marketing Technology Blog at http://www.marketingtechblog.com
Finally! After talking about launching a blog for the past year, and with many of us starting and stopping our own individual blogging efforts we have finally brought everything together and launched our blog.
As a small company we are not short at all on ideas. The problem is that we are not short on things to do either. It was just too easy to let it get away from us…opting to tackle any number of projects that are constantly in the hopper instead.
What we learned was that we had to make blogging a priority. I don’t know how many times over the the past couple years we would share a great tip, tactic, or anecdote catching ourselves saying “man, that would make a great blog post!” and then never doing anything about it. The thoughts were lost into thin air – where even we could be found days later asking each other what it was exactly we were talking about that was so cool.
So here we are…finally!
Our singular goal with this blog is to provide value to those people who are interested in becoming better marketers. We spend literally every hour of every day obsessing about it and we’re eager to share our thoughts, ideas, and experiences with you. In addition, we look forward to learning from those fellow obsessed marketers who are blazing their own amazing trails in marketing and technology! So don’t be afraid to participate in the conversation, we cant wait to meet everyone along the way!
