Written by Barry Levine (@xbarrylevine) and published by CMSWire on May 28, 2013. Customer journeys are getting a lot of attention these days. That’s largely because, in designing customer experiences, many companies find it’s helpful to understand the customer’s path to purchase and possible brand loyalty, from a customer’s point-of-view (POV). But a company has view post
Written by Chris Van and published by WIBC.com on April 20, 2013. The TechPoint Mira Awards recognizes excellence and innovation through the achievement of Indiana’s outstanding technology industry and focuses attention on the broader issue of the important role technology plays in Indiana’s economy. Andy Clark is Vice President of Business Development for Right On Interactive, an Indianapolis view post
INDIANAPOLIS, (Marketwire – April 2, 2013) – For most marketers, the goal is to treat you like the unique snowflake you are right up until you become a customer. At which point you’re treated like every other customer: a nameless, faceless data point; a sales figure. It’s an unpleasant experience and one with which we’re view post
Published by Rain Today – February 6th, 2013 As sales and marketing executives struggle to better understand prospects and customers, one thing has become clear: most closed sales never enter the marketing funnel. In fact, nearly half of all B2B marketers say they close less than 4% of all marketing-generated leads, according to Forrester Research, view post
INDIANAPOLIS, (Marketwire – Jan 17, 2013) – Right On Interactive, a customer lifecycle marketing company that helps organizations win, keep and grow business, now allows marketers to score the Twitter activity of prospects and customers, then use this information to nurture leads, increase engagement and build stronger customer relationships. Marketers using the ROI Customer Lifecycle view post
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