About

About Right On Interactive

Right On Interactive (ROI) is a customer lifecycle marketing software provider that transforms the way you nurture business relationships – from initial contact to brand advocacy.  The ROI “software-as-a-service” (SaaS) solution helps you win and retain more customers, optimize marketing effectiveness, and maximize the lifetime value of customers.

Why ROI?

Unlike conventional marketing automation solutions which typically focus on lead acquisition, ROI focuses on the individual buyer and how you can effectively communicate with them regardless of where they are in their relationship with the organization.  

The patent-pending technology and methodology behind the ROI Lifecycle Map™ dynamically charts each buyer in the customer lifecycle based on their profile and engagement level in each distinct lifecycle stage.  As a result, ROI uniquely enables you to visually identify and act on opportunities to cultivate deeper, more engaged relationships.

ROI complements and leverages your existing technology investments.  Most businesses operate in an environment where customer data exists in different systems – CRM, email marketing databases, call center history logs, order entry systems, and sales databases to name a few.  ROI enables marketers to increase the value of their CRM and other sales and marketing systems by integrating with popular systems using our “click-to-connect” technology, and to virtually any other system through our integration services.

ROI professional services ensure success with expertise in marketing best practices and sales and marketing systems.  More than software implementation services, ROI service offerings range from managing complete marketing transformation programs to individual components such as email marketing, campaign automation design, data management, segmentation, marketing optimization, and systems integration.

ROI serves more than 300 customers, including Conseco, Carrier, Marsh Supermarkets, Wild Birds Unlimited, Compendium Blogware, TeaLeaf Technology, and LightBound.

Learn more about these ROI solutions: