by Richard Cunningham - What would happen if you changed the cadence of your multi-step lead nurturing campaign? How would changing the campaign tempo affect response rates, sales conversions, opt-outs, etc?We were asking these questions of our own ...
by Richard Cunningham - In the recent webcast co-sponsored by Compendium Blogware and Right On Interactive, Chris Baggott, co-founder and CEO of Compendium illustrated how business blogging - done the right way - will maximize organic search engine rankin...
With more and more customers establishing Saleforce.com as their marketing database, Dreamforce 2009 was a great opportunity to get tuned in to what Salesforce.com is planning for the marketing automation community. There was plenty of buzz, tons of vendo...
My conclusion after reading Chris Anderson's new book, "Free: The Future of a Radical Price", is that Free is complicated. Don't get me wrong, this is a great book and comes at a perfect time, since we continue to be greeted each day with fantastic new te...
When I talk to customers about Marketing Automation, the idea that is most exciting is adding Customer Engagement to their segmentation mix. Thinking about communicating to your audience based on their interaction with you adds a whole new dimension to th...
Any successful marketing automation strategy requires lots of content, especially emails. Usually, you are in too much of a hurry generating this content to worry about how it is organized. You often end up with a folder structure that looks like this:Pro...
I went to ExactTarget's Connections 09 convention this week. ExactTarget did a great job. There were a lot of excellent presenters and customer stories (my favorite part). I also got to hear and share marketing automation problems and solutions with new ...
New case study details how leading business blogging platform provider increases customer success with automated on-boarding communicationsINDIANAPOLIS, IND. - October 5, 2009 - Right On Interactive, maker of 5Buckets marketing automation software, today ...
I am a big fan of LinkedIn and have been using it for several years. Through my LinkedIn network, I can find over 11 million business people (company, title, location, groups, etc.) I think it is a goldmine for any B2B focused organization.Someone asked m...
I love to receive out of-office-replies. Seriously, more often than not, out-of-office replies contain valuable information that I can use to better understand an organization or the person. All of which is useful to help me build a better relationship ...
