In today's challenging business climate, companies are looking to transform the way they nurture business relationships throughout the customer lifecycle – from initial contact to brand advocacy. Savvy marketers focus on those fundamentals that map effective communications to the needs of buyers in each lifecycle stage. If you are looking to squeeze more value out of your lead generation investments, and to increase the lifetime value of your customers, you won't want to miss this interactive panel discussion.

You'll hear from this panel of industry experts actionable ideas for implementing effective customer lifecycle marketing programs to:

• Land and expand more business;
• Send higher quality leads to the sales team;
• Nurture leads that have the potential for future purchase; and
• Match buyer profiles with the right messages, offers, and promotions

Craig Oldham, AVP of Marketing, Zurich North America
John Donahue, Director of Marketing Strategy and Execution, Zurich North America
Troy Burk, President, Right On Interactive
Richard Cunningham, VP of Marketing, Right On Interactive
Anna Carbonara, Moderator, American Marketing Association

When you register, you will be taken immediately to the podcast and the written transcript of the event. We'll also send to you by email a copy of the whitepaper, "Seven Steps to Effective Customer Lifecycle Communications."

Register for Podcast