Customer Lifecycle Marketing by Right On Interactive

Your prospects are more than a tracking number. They’re more than an account name. They’re more than a campaign. It’s time to start treating them like who they really are –individuals who can add valuable business to your company. And in order to build a healthy relationship with them, you must first engage them with meaningful dialogue and relevant content based on their unique preferences. How? With data. If marketers can capture and use data to deliver more targeted, relevant, and engaging messages, then prospects will become more engaged—resulting in increased conversion rates. And that means leads will actually have the opportunity to move through the funnel.

Watch this one-hour replay of the webinar presented by Joel Book of ExactTarget and Troy Burk of Right On Interactive to learn how smart marketers are using data and marketing automation software to drive new and repeat sales, including these Customer Lifecycle Marketing success factors:

• Aggregate Customer Data

• Align Marketing and Sales

• Establish a Scoring Methodology

• Develop a Lifecycle Marketing Strategy

• Deliver Personal, Relevant and Timely Content

Register to view the webinar Data is the Key to Lead Nurturing