5Buckets Delivers Results for NPower Indiana
Nonprofit organization supercharges membership activity by automating renewal communications.

NPower Indiana – An Overview

NPower Indiana – a nonprofit organization based in central Indiana – is on a mission. The six year-old technology consultant devotes itself to delivering affordable technology services to central Indiana nonprofits. With services ranging from networking and help desk services to web and database development, NPower Indiana supports a membership of over 150 central Indiana nonprofits.

The Challenge

When a nonprofit registered for membership with NPower Indiana, they were assigned a renewal date one year later. At sixty days before the renewal date, NPower Indiana staffers initiate a communications campaign featuring a combination of emails and voice mails to be sent at 10-day intervals.

The process leveraged Salesforce.com as the database of record and ExactTarget as the preferred email engine to keep the process moving. But the organization’s small marketing team struggled to keep up with the schedules.

Mike Harmon, CEO of NPower Indiana had a comprehensive communications strategy that required a large commitment in time and effort:

“The process was solid, but we had a challenge managing so many activities with different starting and stopping points, at any given time we had 20 to 30 members in different stages of the renewal process. It took a lot of staff time to keep things moving.”

NPower Indiana identified an opportunity to automate their renewal communication process.

Troy Burk, President of Right On Interactive thinks they are a natural fit for automation:

“Having selected Salesforce.com as their database of record, and ExactTarget as their email engine, the 5Buckets offering was a natural fit.”

The Solution

With the 5Buckets/Salesforce/ExactTarget integration complete, NPower Indiana created a “Renewal Bucket” mapped to the renewal dates of their members.

The Renewal Scenario

1. When a member makes it to the renewal bucket they receive personalized communications at specified intervals leading up to the renewal date.
2. Once a member submits their membership dues, the renewal date is updated in the database and the member exits renewal bucket.
3. If a member fails to renew prior to the renewal date, the membership lapses and a task is automatically set in Salesforce.com for the NPower Indiana team to notify the member and close out the account.

By implementing the solution with 5Buckets, NPower Indiana estimates that it has improved member retention by 15% and automated over 10 hours of staff time each month – time that can now be used in service of its members.

Mike Harmon, CEO of NPower Indiana has been able to accomplish more than he ever imagined:

“We have been very pleased with the outcomes of our 5Buckets implementation it’s like having another staff member.”

About Right On Interactive

Right On Interactive is an interactive marketing software company dedicated to helping companies build better relationships with their constituents. Right On Interactive's "5Buckets" software, an on-demand subscription service, enables marketers the ability to automate the sophisticated and time consuming tasks associated with customer lifecycle marketing. In addition, Right On Interactive offers a range of professional services that complement its online services including CRM implementation and optimization, email marketing production services, customer data analysis, data integration, and automation alignment. Some of Right On Interactive's customers include Marsh Supermarkets, Conseco, Wild Birds Unlimited, Colliers Turley Martin Tucker, National Pork Board, and ExactTarget. For more information please visit www.rightoninteractive.com.

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“NPower Indiana’s 5Buckets implementation is a great example of how to be more efficient and effective with technology – not only are they growing their membership and saving precious time, they are serving as an example to the rest of the nonprofit community.”
– Troy Burk
President, Right On Interactive