Marketing Automation: From CRM to Email
Wednesday, October 21
Join me, Wednesday, October 21st, at the 2009 Masters of Business Online Conference. I’ll be joined by 22 other marketers as we bring you actionable strategies to to grow your business.
My session will focus on how to effectively utilize customer data and technology to solve your business challenges, and automate the process.
Click here to learn more about the Masters of Business Online event.
| October 8, 2009 |
| 7:30 am | to | 7:00 pm |
The Integrated Marketing Summit was formed around the core belief that the single most important role of marketing, whether you’re on the agency side or the client-side, is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needs to create true cross-channel, integrated marketing. The one-day Summit is presented through 3 concurrent sessions including two keynote presentations across a broad spectrum of topics, including:
- Demand Generation / Brand Awareness
- Sales & Marketing Alignment / Brand Position
- Effective Prospect & Customer Management / Brand Loyalty
- Tracking Return on Marketing Investment (ROMI)
- Case Studies on Integrated Marketing Solutions
Expert speakers from agencies, service providers and companies on the leading edge of integrated marketing share their insights and lessons learned through interactive presentations, panel discussions and case studies
While some of our programs are one speaker, one topic sessions, others are panel discussions where you are given a chance to ask questions and share your pain points with the panelist.
Click to learn more about the Integrated Marketing Summit.
A new demonstration of 5Buckets for Appexchange is available online. 5Buckets for Appexchange seamlessly integrates with Salesforce.com to automate communications with customers and prospects throughout the customer lifecycle – from initial contact to brand loyalty.
5Buckets enhances the power of Salesforce.com by using data in any Salesforce object, including Leads, Contacts, Campaigns, and Cases, to create actionable marketing segments. 5Buckets then schedules or triggers outbound communications to these segments via email, voice messaging, SMS (text), fax, and direct mail.
The 5-minute demo shows Salesforce.com users how to use 5Buckets to configure an automated lead nurturing campaign, including steps to:
- Create advanced audience segmentations
- Automate multi-touch, multi-channel marketing communications
- Automate follow up actions using Salesforce Tasks
Register here to view the 5Buckets for Appexchange Demo.
