Want to Squeeze More Out of Your Leads? Here’s 8 Steps

A classic Seinfeld moment (YouTube) has Jerry arguing with a rental car agent about their poor reservation management.  Simply replace a few words in his famous quote and one could imagine a frustrated salesperson venting to their marketing department.

Jerry:  See, you know how to generate the lead, you just don’t know how to *manage* the lead and that’s really the most important part of the lead, the managing.  Anybody can just generate them (wildly waving his arms).

In today’s challenging business climate, companies are looking to squeeze more out of their existing leads database.  To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.

In the whitepaper report, “Action Guide to Lead Management Success,” Right On Interactive offers a primer for implementing an effective lead management program that enables marketers to:

• Send higher quality leads to the sales team;
• Nurture leads that have the potential for future purchase; and
• Recycle inactive sales leads

Excerpted from the report, here are eight action steps that will put effective lead management in place faster than Newman grabbing the last doughnut

1. Clean and Append Audience Data
2. Establish a Lead Scoring Methodology
3. Map Audience Segments to Relevant Messaging
4. Nurture Buyer Relationships
5. Follow-up Immediately
6. Reclaim Abandoned Sales Leads
7. Measure the Right Things
8. Automate the Lead Management Process

You can download the full report, Action Guide to Lead Management Success, when you register here.