Marketing Technology Thought Leader Praises 5Buckets

December 9, 2008 No comments yet
by: Luke Newton

Douglas Karr an influential blogger in the marketing technology space has endorsed Right On Interactive’s 5Buckets marketing automation platform on his recent post for TalentZoo.com. Here is an excerpt:

Competitive markets require businesses to acquire customers faster and sustain a relationship with the customers we have. The quality and frequency of those engagements will allow you to maximize acquisition and customer retention. While customers require the human touch from time to time, supplimenting those engagements with automated, targeted messaging through multiple communication mediums will pay off. Finding a solution that can automate those will maximize the Return on Investment – not just on the connector – but on each of your core applications as well.

You can read the entire article here:

http://www.talentzoo.com/news.php?articleID=792

Doug has been in the Advertising and Marketing Technology space for over two decades. The clients that he’s worked with directly are an impressive and diverse collection of companies throughout North America, Europe, and Australia.

Douglas is a founder of SmallerIndiana.com, owner of NavyVets.com, and the Director of Technology for a young startup in Indianapolis, Patronpath – a premier marketing and ecommerce company within the Restaurant Industry. You can find his blog, The Marketing Technology Blog at http://www.marketingtechblog.com

The Right On Interactive Blog

December 8, 2008 No comments yet
by: Luke Newton

Finally! After talking about launching a blog for the past year, and with many of us starting and stopping our own individual blogging efforts we have finally brought everything together and launched our blog.

As a small company we are not short at all on ideas. The problem is that we are not short on things to do either. It was just too easy to let it get away from us…opting to tackle any number of projects that are constantly in the hopper instead.

What we learned was that we had to make blogging a priority. I don’t know how many times over the the past couple years we would share a great tip, tactic, or anecdote catching ourselves saying “man, that would make a great blog post!” and then never doing anything about it. The thoughts were lost into thin air – where even we could be found days later asking each other what it was exactly we were talking about that was so cool.

So here we are…finally!

Our singular goal with this blog is to provide value to those people who are interested in becoming better marketers. We spend literally every hour of every day obsessing about it and we’re eager to share our thoughts, ideas, and experiences with you. In addition, we look forward to learning from those fellow obsessed marketers who are blazing their own amazing trails in marketing and technology!  So don’t be afraid to participate in the conversation, we cant wait to meet everyone along the way!


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